HOW TO USE ANIMATIONS TO ELEVATE E-COMMERCE WEBSITE DESIGN

Following the release of Covid-19, the whole market scenario has shifted substantially. Nowadays, all businesses use the internet to boost their visibility and profits. This has added to the tension as their rivalry has grown more fierce, culminating in a neck-and-neck battle for the services provided. Moving a business online, on the other hand, is a difficult task. Because communication and suitable audience engagement are critical, this can frequently act as a barrier when we contemplate establishing our firm online. It is due to the difficulty of attracting an audience, keeping them interested, and making them feel protected. People frequently lack trust in new online businesses, making it difficult for a startup to stand out, especially when crime rates climb. There are, however, several strategies that might help one capture the attention of the audience while keeping them interested and providing them with a sense of security. Animation is one such factor. 

Animation is a type of functional media in which images or objects are brought to life by turning them into moving visuals. It all boils down to designing something interactive. Animation is utilised in the design and administration of a website to help optimise its performance. The most significant component of the website is animation, which can convey information, emotions, and concepts that both children and adults can grasp. Web animation enables you to create captivating, eye-catching, and appealing material that entices consumers to knock the buy button. Animation converts lifeless and dull content into a lively version that is incredibly informative, representative, and appealing, tricking others into embracing it without resistance.

Top 5 best animation techniques to alleviate E-Commerce Website Design

1. Navigation 

Designing a navigation button is an eye-catching and appealing step. It keeps the content structured and prevents it from landing on the main home page area. All of the different sorts of services that a company provides may be further segregated and exhibited independently using the navigation button. Instead of lumping all information together, the navigation button allows one to separate the specifics so that the user may choose and go through the information that is essential to him and focus on it while disregarding the other thousands of detailed information on the page. A simple click can navigate you to another relevant website, freeing up space on the main homepage. It keeps the user intrigued and curates the website in a logical sequence, making it simple to comprehend and operate. Subcategories provide a more structured and comfortable user interface, making the website more accessible and easy to use, allowing consumers to move straight to the area of their interest without spending time barging into needless materials. They provide a unified design that can aid in engagement. When implemented correctly, animations may substantially improve the attractiveness and usability of your site design.

2. Animated GIFs

Living in a fast-paced environment with regular annoyances such as daily meetings, emails, a swarm of phone calls, and so on makes it highly unpleasant and intimidating for a person to binge on a website, making it hard for them to concentrate. GIF (Graphics Interchange Format) significantly simplifies and streamlines the operation by transmitting the information through animated images that will keep them engaged as they prefer to pay more attention to it than just tedious and arduous textual messages. However, ensure that the gifs you create should be short and packed with innovative ideas that serve as an appealing medium to communicate with the audience.

3. Hover Effect

The hover effect changes the appearance of a graphical interface component when the pointer is placed over it. It provides a variety of exciting changes, such as colour change, rotation, fade, zoom, and other effects that occur when the cursor is close to that element. This has a terrific effect, capturing users’ attention while simultaneously making them feel alive and delighted. It emphasises the crucial parts of a web page, making it easier for users to concentrate and pay attention to the specific highlighted information that is important while disregarding the rest.

4. Gallery Animation View

Another crucial component is the Gallery Animation View. People find it tiresome to browse through all the details, so the gallery animation views make it easier for them to comprehend the concept. Hence, the critical information is combined and animated in a way that attracts customers and assists them in focusing on vital parts that a company wants to convey to its clients.

5. Emotional Appeal

Developing a good E-Commerce website that will attract customers necessitates a personal relationship. Incorporating emotive animation will offer a tailored experience, keeping them engaged and loyal to your website. Emotion-animated graphics involves the use of carefully designed visuals or GIFs to make customers feel energised and satisfied. When customers browse the website, the digital interface may become repetitive, causing them to lose interest. Adding expressive GIFs in between, on the other hand, may keep readers entertained and even increase the page’s visibility. So, as we’ve seen, some E-Commerce websites display a fireworks sign after you place an order, while others show a smiling face with a phrase like well done. Thanks for placing the order. Similarly, you may design an expressive animation for your specific domain that will help to maintain a consistent and loyal consumer base.

So, do you want to take your company to the next level by going online? Unless you find a great organisation that gives you the ideal Animation skills, the problems of superb video animation are limitless.

Even a small amount of animation may have a tremendous impact. Regardless of size, animations are advantageous since they increase audience engagement and keep them entertained, resulting in your company’s growth. We, at Awaraj, serve our customers with the best Animation services in India. Our incredibly creative professionals collaborate with you to develop short and eye-catching animated videos, phrases, and images, allowing your clients to acquire all the vital information. We can assist you in creating a stunning video with a perfect combination of brilliant colours, animated text, and images that will capture all eyes and keep your users engaged.